The Problem: The Social Media strategies that work for B2C are not always the most effective ways to do B2B marketing and sales.
- Many times, the decision maker is not as accessible on Social sites as the average consumer is, so typical Social Media approaches may not be targeted enough
- In many industries, professionals use sites like Facebook on a personal basis only, and because of privacy concerns, don’t welcome business approaches there
- A number of industries and business functions are still driven by the same processes that have been in place for decades, and how to adapt them to work with Social Media isn’t immediately clear
The Solution: Social Media can assist traditional business functions:
- LinkedIn saves salespeople time finding the right person to call and has been involved in 6 figure deals
- Twitter and Facebook dramatically cuts the time required to developing the relationships that increase business opportunities
- Blogs create new experts who can find stage exposure at industry conferences, bringing your company new prospects and partners
- Social Media makes new connections and prospects available that previously you could only reach by traveling
Social Media doesn’t replace traditional business functions so much as it accelerates and optimizes them.
All Wynn Solutions Social Media training programs can be customized for your company’s needs and goals. Contact us for more information
